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FALLS FESTIVAL FALLS FESTIVAL FALLS FESTIVAL FALLS FESTIVAL
UNI BRIEF
From an illustration elective in 2024 we were tasked for our final assignment to illustrate a character that could be used across a multimedia campaign. I illustrated this character for Falls Music Festival and focused on inclusivity by creating a very fluid and colourful persona.
Designed in Procreate then moved into Adobe Photoshop to add colour, shadow and background shapes, each element was illustrated on a separate layer, allowing for seemless edits to be made across the multimedia outputs.